#00F

Calabria on the go!

  • Type of event
    Fair and Workshop
  • Areas
    Corporate identity, event promotion, website development, event coordination, supplier research, set-up, permit management, organizing secretary, sponsor and partner research, website development.
  • Location
    “Hemingway” Garden - 2000 mq
  • Sponsor
    Nastro Azzurro, Red Bull, Givova, R2D, Martini.
  • Numbers
    9 Sport, 600 participants, 18 hours of set up.

Calabria Wellness is the first event in Calabria fully dedicated to the fitness and wellness world across two days of competitions, exhibition, seminaries and much more.
The stunning event location – the staging took more than 18 hours – has been divided in 5 dedicated areas.

Sports area
In this area every sport had its dedicated space. In particular, the crossfit competition “Calabria wod battle” involved 6 categories and for its importance, it took place in the main garden. Sideways, many other exhibitions and coaching of the Accademia Italiana della Forza and Calisthenics. More than 40 exercise bikes have been located in the spinning area, next to Zumba and pilates area. The beach has been dedicated to the emotional and relaxing yoga activities at sunset.

Exhibition area
Many exhibition stands have been set up across all the perimeter of the garden to show products and services to the visitors of the event, and they gave visibility to gyms, beauty salon, sportswear and supplements shop.

Relax and wellness area
This area has been set up with massage beds and sport treatments to let every guest relax and treat himself.

Food & beverage area
A food court has been set up to rest and have conviviality moments.
Sofas, gazebos and sunbeds have been located next to the bar, a beverage dedicated area where low-calorie drinks and hypocaloric cocktails were served like Frozen margarita, americano and Calabria wellness cocktails.

Stage
Beside the dj set, the stage hosted the award ceremony ha visto of the winner of “Calabria war battle! ” and the crowning of Miss Calabria Wellness.

Beside the organisation and the promotion of the event, we had the pleasure to take care of the communication of the entire event, through the development and design of the Calabria wellness website in which the visitor could see the calendar, register to every activity and buy the ticket to participate. Thanks to the expertise of Agency, Calabria Wellness created the first great meet up between athletes and sport lovers in Calabria.

Why this blue? Close
#00F

The blue colour we’ve chosen is not like every other blue.

The psychology of the blue colour calls to mind feelings of calmness, serenity and peacefulness.

For us tech head, the HEX code #0000FF represents the Windows “blue screen of death”, the error screen that brings to a system reboot. When everyone sees an arrest, it’s a restart for us.

Our #00F blue becomes, then, a metaphor on how we approach every project with calmness, tranquillity and professionalism, and combine our digital knowledge and experience with our attitude to break the mould to bring change and innovation on every screen.

👨🏻‍🎨 ⎯ 👩🏻‍🎨