Open day in atelier: fashion show and exhibition
Monterosso La sposa
Corporate identity, event promotion, event coordination, supplier research, partner research, model casting, set-up, dismantling.
Type of event
Exhibition - B2C
Monterosso la sposa Atelier - 300 mq
12 changes of clothes, 8 stands, 100 participants.
Monterosso La sposa founded in 1999 in Catanzaro becoming from the very beginning a leading company in the wedding market thanks to the commitment and strong passion of its owners. Monterosso La sposa is a company that knows how to evolve, making the most of market change, improving day by day, to realise its clients dreams.
They asked #00F Agency to make “My wedding”, an exhibition that offers to the future spouses the possibility of meeting every supplier they need in one single day : photographers,travel agencies, entertainment professionals, hair stylists, make-up artists, and wedding planners, beside an entire selection of wedding dresses.
The event has been conceptualised and realised as an immersive experience where guests could concentrate in one day all the activities that normally require months.
Hosted inside the stunning Monterosso la sposa atelier, the staging was divided in 4 areas: reception, exhibition stand, cocktail area, runway.
The showroom has opened its doors to the future spouses, that have been welcomed with a cocktail and a buffet in a dedicated area. The guests have been escorted to the exhibition stands where they could meet their desired supplier. An amazing fashion took place to show the spouses perfectly fitted dress ready to be selected.