#00F

Fashion B2B is key!

  • Client
    Calzaturificio MGT
  • Areas
    Front-end & Back-end Development, Interaction Design.
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Calzaturificio MGT is an italian company leader in the artisanal production of footwear. Founded by Tini’s brothers in 1995, MGT had a fast growth by the years till it has become the chosen manufacturer by fashion luxury brands both italian and international like Tod’s, Bally, Metalgienchi and Nicopanda.

The client needed to realise an essential website to show its expertise on internal pattern making, from the conception to the realisation of prototypes till the industrialisation of the product itself.

Development, technology and growth

In full respect of the quality and professionalism of the brand, we’ve developed the front and back-end of the minimal and essential website, by leveraging the great potentiality of Kirby, a flat-file CMS already been used by big companies like Mercedes-Benz e Smashing Magazine.

MGT has now a new responsive bilingual B2B website that besides having a simple and intuitive back-end and front-end interface,, it has also the following characteristics:

More speed: with no query, every page load itself faster and this brings great benefit for SEO, search engine optimization.

Increased security: the website is built with no database, which means it has less vulnerability so fewer possibilities of being compromised.

An always available chronology: thanks to the connection to Git, the client has a always on Version control, that is the chronology of every file of the website and every version of it.

Why this blue?
#00F

The blue colour we’ve chosen is not like every other blue.

The psychology of the blue colour calls to mind feelings of calmness, serenity and peacefulness.

For us tech head, the HEX code #0000FF represents the Windows “blue screen of death”, the error screen that brings to a system reboot. When everyone sees an arrest, it’s a restart for us.

Our #00F blue becomes, then, a metaphor on how we approach every project with calmness, tranquillity and professionalism, and combine our digital knowledge and experience with our attitude to break the mould to bring change and innovation on every screen.

👨🏻‍🎨 ⎯ 👩🏻‍🎨