Fashion meets art

  • Client
    Maiorano Roma
  • Areas
    UX/UI Design, Front-end & Back-end Development, Interaction Design.

Maiorano Roma is a luxury footwear brand founded in Rome by Matteo Maiorano.
After winning the Pitti Award at the Who Is On Next?” competition, organized by Vogue Italia, Matteo Maiorano participated as a guest and exhibitor in various events such as the “Vogue Talents 10th Anniversary” where he met Jacquemus, JW Anderson and Aquazzura and the English editor-in-chief of American Vogue, Anna Wintour.
He also took part in the international footwear fair of Micam Milano.

Maiorano shoes are today sold in the best fashion boutiques around the world.

In 2022 he asked to develop a fashion e-commerce that would represent his image and allow him to reach a bigger market.


User experience & User interface

We have developed a mobile friendly Shopify ecommerce by redesigning the entire navigation flow to make the shopping experience fluid, simple and intuitive.

The look & feel of the entire project is essential with a refined and elegant tone, which places the Made in Italy products at the center of the website.

The result is an e-commerce with attention to the smallest detail, which represents the product at 360 by expressing care, quality and prestige throughout a minimalist design that surrounds Maiorano’s works of art.


For the development of Maiorano’s responsive e-commerce site, we have chosen to create a custom theme in Shopify.

This CMS choice allowed us great front-end flexibility, ease of use, scalability and the possibility of developing an exclusive design that well reflects the uniqueness of the brand.

With all the advantages of being a Cloud software service (Saas), we also achieved security and improved website performance.

Why this blue?

The blue colour we’ve chosen is not like every other blue.

The psychology of the blue colour calls to mind feelings of calmness, serenity and peacefulness.

For us tech head, the HEX code #0000FF represents the Windows “blue screen of death”, the error screen that brings to a system reboot. When everyone sees an arrest, it’s a restart for us.

Our #00F blue becomes, then, a metaphor on how we approach every project with calmness, tranquillity and professionalism, and combine our digital knowledge and experience with our attitude to break the mould to bring change and innovation on every screen.

👨🏻‍🎨 ⎯ 👩🏻‍🎨